The fashion industry is currently one of the most pollutive industries in the world. Over 20,000 litres of water is needed to produce just 1kg of cotton - that’s the equivalent of a single t-shirt. Plus, 8,000 different and harmful chemicals are used to turn raw materials into clothing and their branding trims - but we can all do our part, starting with eco-friendly garments.
Some production techniques currently use pollutants which damage the environment. To make your move into creating a sustainable fashion range and do your part to help the environment, here are eco-friendly alternatives your brand can adopt.
- Packaging Made From Corn Starch
- Eco Swing Tickets Made From FSC Certified Papers
- Eco-Labels Made From Organic Cotton and Pre-Consumer Recycled Polyester
- Eco Leather Patches and Wristbands Made From Recycled Leather
- Working With an Eco-Friendly Company
Polyester, nylon, acrylic and other synthetic fibres are all forms of plastic which make up around 60% of the materials used in clothing and packaging. These fibres sadly contribute to ocean plastic in a subtle yet impactful way, but you can make the first positive switch by finding a substitute.
Whether it’s used as a mailing bag for e-commerce parcels or regular garment packaging, corn starch can be used as a substitute for polythene to dramatically reduce its environmental impact.
The fact that corn starch packaging is fully compostable goes a long way towards creating a sustainable fashion brand that’s looking to help save the planet.
Another eco-friendly option you have is to switch to eco swing ticket alternatives which are made from FSC certified papers. If you see the FSC logo on tickets and packaging, then you can be sure that the tickets have been produced using recycled papers or sourced from sustainable forests.
For any brand, we understand that maintaining high-quality and appeal is perhaps just as important to succeeding as incorporating sustainability. However, don’t let the ‘recycled’ aspect put you off. Depending on the materials you use, swing tickets don’t always need to feature flecked effects with a grainy feel.
You can benefit from different colours, finishes and applications which can all be produced on recycled paper. Plus, recycling paper and using it to make new swing tickets uses between 30-50% less energy than making paper from trees. So, you’ll certainly be doing your part as a sustainable brand.
Another switch your brand can make is using organic cotton for your garment labels which is sourced from Global Organic Textile Standard (GOTS) certified sources, without missing out on quality.
Organic cotton reduces the harmful impact on crop protection practices and they’re not genetically modified either. Organic cotton is grown on land and given time for removal of toxic residues, they’re grown without using chemical fertilisers and aren’t treated with chemicals during growth, processing or packaging either.
Another sustainable option for eco woven labels is to use a range made from 100% recycled polyester.
The woven label above with a jacquard effect is made from a type of polyester called PES, produced from recycled bottles. So you not only get a branding trim which looks good but also plays a big role in your brand’s switch to sustainable materials.
Recycled leather is another sustainable option your brand can benefit from while maintaining all of the best characteristics from the natural product. For example, you can use recycled leather to create a wristband.
The wristband above was formed by mulching waste leather offcuts and adding a bonding agent to press the pulp. This formed the material which your brand can use to act as a great substitute for leather.
Like other eco-friendly alternatives, you’re not restricted with the effects you can add. For example, recycled leather can still be heat debossed, embossed, overprinted and more.
If you’re looking to move towards an eco-friendlier product range, then look for a company that’s dedicated to supporting the drive for a more sustainable future. One of the biggest trends continuing to grow in the fashion industry is the shift to sustainable materials.
This is a key driver within the industry so look for a supplier that’s committed to ensuring that they can offer you sustainable branding solutions to meet your needs and goals.
At Weavabel, we adhere to strict codes of practice and invest time and money in certifications. These ensure that we’re current with manufacturing and material sourcing techniques to provide you with a sustainable offering.
Learn More About Making Fashion Sustainable With Your Eco-Friendly Guide
If you need a little more convincing on why you should adopt a sustainable approach within your brand - or you just need information to help your business push towards this move - then download our eco-friendly guide. In this, you’ll find the current impact of the fashion industry, products to consider and much more.
Get your free copy using the link below.