A well-managed supply chain can significantly reduce a company’s operating costs and improve profitability. However, the fashion industry is fast-moving, consumers are demanding and product life cycles are short.
Therefore, businesses like yours in the garment industry have to build a strong supply chain strategy and there are certain elements that make one successful. We cover each of these in this blog:
- Nail the Design Process
- Find the Best Route for Manufacturing Your Apparel
- Carefully Consider Distribution
- The End User Purchase Is Important
- Build Trusting Partnerships
NAIL THE DESIGN PROCESS
Fashion is one of the fastest-changing industries. New trends can arrive very quickly, so you should take your design process seriously to innovate and stand out from the crowd.
While aesthetics are important; you should also make sure your garments are comfortable and functional. Always consider the practical element when designing new ranges and the overall look and feel.
Being environmentally friendly with your design process is another key factor. Conserve your resources, always recycle and build partnerships with suppliers passionate about sustainability. We’ve written a blog discussing design principles and delves deeper into what makes a good design — it’s available to read here.
FIND THE BEST ROUTE FOR MANUFACTURING YOUR APPAREL
Manufacturing trends are constantly evolving, too. They need to incorporate the latest technology and meet consumer demands.
Always keep a close eye on your competitors and regularly ask for customer feedback. The success of a new apparel range ultimately lies in their fate, so you should always take their opinion on board regarding your manufacturing process.
New technologies are constantly being introduced to the market. These include automation and machine learning to help fashion businesses reduce labour costs and speed up the manufacturing process.
Eco-friendly manufacturing and packaging have changed the game, too. Carry out frequent waste audits and re-use your waste if possible. Consumers are more aware of the benefits of sustainable fashion than ever before and it can determine what type of garments they decide to purchase.
More and more brands are now beginning to embrace eco-friendly manufacturing and packaging solutions — we’ve collated some of the best examples in this blog.
CAREFULLY CONSIDER DISTRIBUTION
Now your garments have been designed and manufactured, you’ll need to think about the best ways to distribute them to your different stakeholders.
The widespread transportation of clothes and textiles leads to increased pollution, so what can your business do to make a difference? First of all, if you can, source your raw materials locally. Also, look at more environmentally friendly distribution options. For example, send your garments by sea instead of the sky.
The materials you use to decide to distribute your products can make a big difference. There’s a wide range of sustainable packaging options available — we’ve gathered some of the best ones your business should consider here.
Your garments will most likely need to be distributed quickly to various outlets as well. So it’s essential to work with a distribution partner who can meet fluctuating demand and support your omnichannel operation.
THE END USER PURCHASE IS IMPORTANT
We’ve all received a new piece of clothing in the post. It’s exciting. This is why more and more fashion businesses are focusing on the end-user experience.
Packaging is no longer simple cardboard boxes. It’s an opportunity to be creative and make your brand stand out. Your packaging should no longer be ordinary. It has to show what you’re all about, be it quirkiness, luxury or something completely different.
Be sure to use eco-friendly packaging, too. This shows your brand is forward-thinking and conscious of the opinion of your consumers. There’s a wide range of eco-friendly packaging options available. Some of these include:
- Biodegradable seals
- Bamboo tape
- Organic labels
- Tote bags
- Recyclable mailing bags
BUILD TRUSTING PARTNERSHIPS
You need the right suppliers to support you at every step of the supply chain. Whether it’s for your materials, packaging or distribution, they’ll play a crucial role in the efficiency and success of your operation.
The suppliers you choose to work with should always be FSC certified. As your business strives to be more environmentally friendly, the suppliers you partner with must work towards a similar mission.
Now, consumers are increasingly aware of environmental certifications and, more often than not, hold companies to account by shopping only from certified suppliers. Your suppliers should offer their advice on eco-friendly practices and work closely with you to devise innovative initiatives to accelerate your supply chain efficiency.
The right packaging partner will play a vital role in the success of your supply chain. Not only will they contribute to the distribution of your products, but they’ll also help you create an incredible experience for your end-users too.
ARE YOU READY TO MAKE THE TRANSITION TO BECOMING A MORE ECO-FRIENDLY MANUFACTURER?
We’ve created a checklist covering everything you need to know to get started. From guidance on sourcing raw materials to insight into the best sustainable packaging options, it’s guaranteed to help you start making a big impact.
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